Example · barbell club
Siding Barbell
Boise · ~40 lifters · Not a client
Back squat · 5×3
Work up. Leave a rep in the tank.
Bar over mid-foot before you unrack. Classes 5:30, noon, and 6:00.
Functional fitness gyms
Your WOD, posted. Every platform.
Send workouts, gym events, and the notes only members should see. Workouts and events become posts for Instagram, Facebook, TikTok, X, and Snapchat, and a public newsletter if you want one. Connect those accounts and we autopost, with review if you want it, or download a media pack and post it yourself. Internal announcements stay with members.
Founding gyms get 30% off the first 3 months. Plans from $149 CAD.
- TikTok
- X
- Snapchat
- Newsletter
The job
You coach the class. The posts still have to exist.
The workout is still the piece that changes every day. So is the thing on the calendar: the throwdown, the seminar, the holiday hours. Most gyms publish a blurry whiteboard, mention the event the morning of, and paste one caption into five apps.
WODReel turns those public pieces into finished posts. Type-led cuts ship even when nobody filmed. After the profile exists, you connect the accounts and we post them, or you download the files and post them yourself. Internal announcements — a coach out, a billing note, a room change — never become a post. They go in a members-only newsletter edition, to that gym's members only.
Brand Voice
We learn how your gym already talks.
Onboarding starts with your website and the social accounts you already run. We read the language, the tone, and the style. Sharing those links is not the same as connecting an account to autopost, and it does not require a password.
- Keep the current voice, and new posts sound like the ones you already published.
- Or pick from a few suggested directions that tighten that voice.
- Each direction comes with sample posts, written from a workout or event you sent, so you can compare them.
- Change the choice anytime. The next posts follow the voice you picked.
Brand Kit
Logos, colours, and fonts, before the first post.
Onboarding also asks for the brand kit, so every post and every newsletter uses the gym's own marks.
- Primary logo, plus secondary and tertiary logos when you have them.
- Transparent PNG or SVG, in a light version and a dark version.
- The brand colours and the fonts already in use.
We do not redraw a logo or swap in a similar typeface. If a file is missing, we ask for it.
Gym Media Library
Every coach drops the clip in one place.
Each gym gets a shared photo and video library. Owners, coaches, and front-desk staff all add files. WODReel uses what they drop to make posts and, on newsletter plans, the newsletter. A file is not usable until the person uploading it answers the prompts.
- What it is: a WOD, an event, a member highlight, a coach, or the facility.
- The movements in the clip.
- The date, or the event it belongs to.
- Who is pictured.
- Confirmation that those members consented.
- Where it can be used: public social, or members-only.
Public social can become a post and, on newsletter plans, a line in the public newsletter. Members-only stays in the members-only edition and is never posted. No consent confirmation, no file in a post.
How it works
Five steps. Then you're back on the floor.
01
Set the brand voice
Share your website and social accounts. We learn the language, tone, and style you already use. Keep that voice, or pick a suggested direction. Each one comes with sample posts. Change it anytime.
02
Upload the brand kit
Primary, secondary, and tertiary logos, as transparent PNG or SVG, in light and dark versions. Add the brand colours and fonts. Posts and newsletters use that kit.
03
Send three kinds of input
Workouts and programming. Gym events: competitions, socials, seminars, open houses, holiday hours. Internal announcements, marked so they stay with members.
04
Choose how it goes out
Connect Instagram, Facebook, TikTok, X, and Snapchat and we autopost, with a review first if you want it. Or download a media pack — captions, images, and video, filed by platform and date — and post it yourself. Switch anytime.
05
Announcements stay private
Internal announcements go only in a members-only newsletter edition, sent to that gym's members. They are never posted, and never sent to anyone without a membership.
Sample cuts
Seven jobs. Seven gyms. None of them are clients.
A workout, a member highlight, an event, a coach tip, a public newsletter, a members-only note, and a media pack. Different cities, different sizes, different voices. The hero is an eighth gym: a quiet barbell club.
WOD · Instagram
Switchback
Calgary · ~220 members · Example
Heat check · 8:00 cap
21 Cal row
15 Thrusters, 95/65
9 Bar-facing burpees
Then 15 and 9. Hold the pace you can repeat.
Eight minutes. No hiding on the rower. 🔥 Scale the load, not the effort. 6a / 12p / 5:15p / 6:30p. #yyc #switchback #workout
Member highlight · Instagram
Keel
Halifax · women-focused · ~80 · Example
Nora’s first strict pull-up was on a Tuesday that was supposed to be skill work and became a small riot. Four months of ring rows, a band she hated, and a coach who stopped adding load until the chin cleared the bar.
She asked us to post it. No weight on the bar, no before-and-after. If you want your name in a Keel post, you say so that week. Classes for women at 6:15, 9:30, and 5:45.
Event · Instagram
Cale Sèche
Montréal · ~140 · Example
Samedi · 10 h
Portes ouvertes. Amène quelqu’un.
Open house, Saturday 10am. First class is free. French or English, we coach in whichever you walked in speaking.
Samedi 10 h, tout le monde est le bienvenu — membre ou pas. Saturday 10am. No signup form. Tell the desk your name.
Coach tip · Instagram
Bench Note
Denver · ~55 · Example
If the bar drifts forward in the squat, “knees out” will not fix it. Set the bar over the mid-foot before you unrack. One cue. Then stand up.
Save this for the next heavy day. We will not add a second correction while you are under the bar.
Public newsletter
Clock-Out · Milwaukee · ~30 members · Example
Subject
The clock did not ask how you feel.
Preview
Wednesday is 15 minutes: 10 deadlifts, 10 burpees, 10 calories. Scale the deadlift. Do not scale showing up. No emoji. We tried one in March. It looked like a typo.
Members only · not posted
Forty North · Victoria · masters, 40+ · ~48 · Example
Subject
Noon is 12:10. The ramp is icy.
Who receives it
Members of Forty North. Pat asked us to say the ramp out loud so nobody discovers it by falling. This does not go on Instagram, Facebook, TikTok, X, or Snapchat, and it is not in the public newsletter.
Media pack · download
Range Road 22
Lacombe County · 16 people · Example
Folder · 2026-10-21
- instagram/caption.txt
- instagram/cover.png
- tiktok/door.mp4
- facebook/note.txt
- x/post.txt
instagram/caption.txt
Door sticks when it freezes. Class is still 6:00. Farmer carry is two grain buckets if the implements are in the truck. 🧤 Post it yourself, or don’t. We are not on TikTok and the pack still includes the file.
Pricing
Simple monthly plans, in CAD.
Pick the channels you want filled. Founding gyms pay 30% less for the first three months, then the regular rate. Joining the list doesn't start billing.
Social
Workouts and events on five platforms. Connect the accounts, or download media packs. Internal announcements are never posted.
$149 CAD / month
Founding gyms: $104.30 for the first 3 months.
- Instagram, Facebook, TikTok, X, and Snapchat
- A separate cut for each workout and each gym event
- Internal announcements are never posted
- Gym Media Library: the whole staff drops photos and video, labelled for public social or members-only
- Connect Instagram, Facebook, TikTok, X, and Snapchat for autopost, with review first if you want it
- Or download media packs — captions, images, and video files, by platform and date — and post them yourself
- Switch between connected accounts and media packs whenever you want
- One gym, one brand voice
- Daily, weekly, or monthly handoff
Social + Newsletter
Public posts and a public newsletter, plus a members-only edition. Connect accounts or download media packs.
$279 CAD / month
Founding gyms: $195.30 for the first 3 months.
- Everything in Social
- Gym Media Library: the whole staff drops photos and video, labelled for public social or members-only
- Connect Instagram, Facebook, TikTok, X, and Snapchat for autopost, with review first if you want it
- Or download media packs — captions, images, and video files, by platform and date — and post them yourself
- Switch between connected accounts and media packs whenever you want
- Public newsletter: the workouts and the events
- Members-only edition: internal announcements only
- Sent only to that gym's members, never to anyone else
- Subject line, preview text, and a short coach's note
- Review before a newsletter send, or send on your schedule
Pro
Both newsletters and more than one location. Connect accounts or download media packs. Members-only mail stays with that gym's members.
$449 CAD / month
Founding gyms: $314.30 for the first 3 months.
- Everything in Social + Newsletter
- Gym Media Library: the whole staff drops photos and video, labelled for public social or members-only
- Connect Instagram, Facebook, TikTok, X, and Snapchat for autopost, with review first if you want it
- Or download media packs — captions, images, and video files, by platform and date — and post them yourself
- Switch between connected accounts and media packs whenever you want
- Multiple locations under one brand
- Cuts that don't repeat the same post at every address
- Each location's members-only mail stays on that location's list
- A shared view of what's going out where
- Priority when the week gets crowded
Founding gyms
30% off the first three months.
Social is $104.30, Social + Newsletter is $195.30, and Pro is $314.30 CAD while the founding window lasts. After month three, the price is $149, $279, or $449. The list holds your spot. We email you before anything starts.
Guides
The education comes first.
Practical notes for owners who still run their own social. Use them whether or not you hire us. The service sits on top of the same ideas.
Turning your WOD into a Reel in 5 minutes
A five-minute phone workflow for turning today's workout into a Reel: hook, setup, on-screen text, caption, and cover frame.
What to post on your gym's Instagram every day
A daily posting system for gym Instagram: the WOD post, a seven-day rotation, and the 20-minute batch that replaces the whiteboard photo.
Gym social media: posting frequency by platform
How often a gym should post on Instagram, Facebook, TikTok, X, Snapchat, and email — and how to turn one WOD into those cuts without looking lazy.
Questions
Before you send the form.
What do I actually send you?
Three kinds of input. Workouts and programming: a daily WOD, a weekly plan, or a month, as the coach email, a spreadsheet, a PDF, or a photo of the board. Gym events: competitions, socials, seminars, open houses, and holiday hours. Internal announcements: anything only members should hear, such as a coach being out, a room change, or a billing note. Workouts and events become social posts and, on newsletter plans, the public newsletter. Internal announcements do not. Add a clip or a photo when you have one. If you don't, the public post still ships as a type-led cut in your gym's voice.
How do members-only announcements stay private?
Label the note as internal when you send it. We do not make an Instagram, Facebook, TikTok, X, or Snapchat post from it, and we do not put it in the public newsletter or in a social media pack. On Social + Newsletter and Pro it is written only for a members-only edition and sent only to people with a membership at that gym. It is not sent to guests, to another location's list, to the founding waitlist, or to WODReel's own Substack. Connecting an account does not publish it, and autopost does not override that. On the Social plan there is no member email, and the announcement is still never posted. If you are unsure whether a line is internal, we treat it as members-only until you say it is public.
Which platforms are included?
Social covers Instagram, Facebook, TikTok, X, and Snapchat, for workouts and events. Social + Newsletter adds two emails: a public edition of those workouts and events, and a members-only edition for internal announcements. Pro includes the same channels for more than one location, with each location's member list kept separate. Each public platform gets its own cut. A Reel, a Facebook post, a Snap, and a tweet are not the same paragraph resized.
What's the difference between review and autopost?
This applies when you have connected the accounts. Review means a public post does not go live until you approve it. Autopost means we publish the workouts and events on the schedule you set. Review is optional, and you can turn it on for one platform and leave it off for another. Neither one publishes an internal announcement or files it into the public newsletter. If you are using media packs instead, nothing goes live until you post the files yourself.
Do I have to give you my passwords?
No. If you want WODReel to autopost, you connect Instagram, Facebook, TikTok, X, and Snapchat through each platform's own login. We never ask for the password, and we don't want it in an email or on a form. If you would rather not connect anything, download the media packs — captions, images, and video files, organized by platform and date — and post them yourself. Both options are on every plan. You can switch whenever you want.
Do you post photos of members?
Only footage and photos you send, and only the way you tell us we can use them. We don't pull faces off your tagged photos, invent testimonials, or write a PR story a member didn't hit. If a post needs a person and you didn't send one, it ships as a type-led cut instead.
Is this one caption pasted to every app?
No. Instagram gets a cover and a caption that can breathe. TikTok gets a hook in the first line. Facebook gets the community note and the class times. X gets the workout or the event in the length X actually allows. Snapchat gets a short, vertical cut. The public newsletter gets the workouts and events. The members-only edition gets the internal announcements, and nothing from that edition is reused as a post.
How does founding pricing work?
Founding gyms get 30% off the monthly price for the first three months. Social is $104.30, Social + Newsletter is $195.30, and Pro is $314.30 CAD during that window. After three months the regular rate applies: $149, $279, or $449. Joining the list doesn't bill you. We'll email you before anything starts.
We're a strength and conditioning gym. Is this for us?
Yes, if you run classes from written programming: functional fitness gyms, boxes, strength and conditioning gyms, barbell clubs, and hybrid rooms. The public posts start from the session or the event you already wrote. If you publish neither, this is the wrong service.
How do I ask a question or get off the list?
Email team@wodreel.com. Ask us to remove you and we will. The waitlist is a request for a founding spot, not a contract. Billing terms will be in the agreement we send before you pay. The terms on this site are a draft for lawyer review.
Founding list
Tell us the gym, the city, and which plan you're leaning toward. We'll reply from team@wodreel.com. If the spam check misbehaves, that same address works.
Newsletter
The gym-owner letter.
A letter for owners, on Substack. Posting notes, platform changes, and the occasional teardown. It is not a gym's member newsletter, and a client's internal announcements never appear here.