Guides
Notes for the person who also posts.
Written for owners and coaches. No growth hacks, no stock equipment photos, no "just be consistent" without saying consistent at what. Use them whether or not you hire the desk.
Turning your WOD into a Reel in 5 minutes
A five-minute phone workflow for turning today's workout into a Reel: hook, setup, on-screen text, caption, and cover frame.
What to post on your gym's Instagram every day
A daily posting system for gym Instagram: the WOD post, a seven-day rotation, and the 20-minute batch that replaces the whiteboard photo.
Gym social media: posting frequency by platform
How often a gym should post on Instagram, Facebook, TikTok, X, Snapchat, and email — and how to turn one WOD into those cuts without looking lazy.